Home   ›   Start here   ›   Marketing   ›   Entry points   ›   What action will be taken?   ›

What action will be taken?

Purpose of this article

Teaches how to create and edit an Entry point.

Before you start
Make sure that you have:
  • the Marketing addon enabled (please feel free to contact [email protected] if you would like more information on enabling this addon)

  • the correct administrator permissions (“entry-points”)

  • some idea of what data you are interested in collecting about visitors to your system

Instruction
  • Log in as an administrator with the permissions “entry-points” (included with the Role “Marketing administrator” in addition to “Superuser”).

  • From the Main menu, go to Marketing > Entry points.

  • Either choose an existing Entry point to edit, or Create a new Entry point:

Create a new Entry point:

  • Click on the “Add a new entry point” button.

Edit an existing Entry point:

  • Locate the Entry point to be edited.

  • Click on the black wrench beside the Entry point to be edited.

Choose at least one option “How is the visitor identified?” section:

  • If you choose the “Using Google Ads tracking” option, you will need to paste the provided URL to your Google Ads tracking template under the “Ad URL options”.

  • If you choose the “Using a landing page” option:

    • Choose where you want the leads to be redirected to from the dropdown list:

      • Front page

      • Course search

      • Scholarships

      • Contact us

      • Some other URL (please specify below)

        • Enter the URL

        • (optional) Use the Dynamic redirect option by specifying the redirect query parameter.

        • (optional) Make sure the domain of the redirect query has been added to the comma separated list of whitelisted domains.

  • If you choose the “Using a referrer domain” option, you will need to add a domain name from which a visitor origin can be matched.

Under the “What actions will be taken” section, choose more than one action:

  • If you choose the “Add a tracker code to the applicant” option:

    • Specify one or more Trackers that should be added when the visitor is identified in any of the chosen options.
  • If you choose the “Force the visitor to a specific region” option:

    • Specify the region the visitor will be assigned when they decide to register.
  • If you choose the “Specify the institutions initially visible to the visitor:

    • If you choose “Only show the selected institutions:”

      • Specify which institution(s) will be initially shown to the applicant by ticking the box(es) beside the institution(s).
    • If you choose “Show all, except selected institutions:”

      • Specify which institution(s) will not be among the institutions that are initially shown to the applicant by ticking the box(es) beside the institution(s).
  • Save changes

Expected outcome of the instruction

Once an Entry point has been created, the system will begin applying the Entry point’s Action(s)to the visitors who are identified by the Entry point’s chosen method(s) for identification.

Related articles

What is a tracker?

How to create an entry point?

Next steps

How to track the leads?

Open Gallery