How to synchronise DreamApply with Cobra CRM?

Purpose of this article

Teaches how to add a new engagement gateway - Cobra CRM.

Before you start

Make sure you have:

  • the Marketing addon enabled (please contact [email protected] if you would like more information on enabling this addon)

  • the required administrator permissions (“Marketing”)

Instruction

Connect Cobra CRM and DreamApply:

  • Log in as an administrator with the permission “Marketing”.

  • Go to: Marketing > Integrations > Outgoing Integrations.

  • Click on Cobra CRM icon:

    • Add the name.

    • Add your Cobra account URL, username, password, API and table.

    • Data mapping - You can send various data from DreamApply to Cobra CRM. If you would like to send a specific field to Cobra CRM, please write the name of the table column name (“physical fieldname”) in Cobra CRM. For the data that you do not wish to send, leave it empty.

    • Consent - You can link this engagement gateway up with a specific consent that will be checked before any applicant data is sent to this gateway. If an applicant has not accepted this consent, then data will not be sent.

    • Send by default - You can choose here that all new applicants that have registered (either on their own, or with the help of an advisor) or have been collected via the import tool should automatically be sent to this gateway.

    • Technical contact - Add the emila address. Any errors in the integration will be reported to this email address. We may also contact this email address in case there are any technical issues.

    • Save changes.

Expected outcome of the instruction

After building the connection between DreamApply and Cobra CRM, our system will autoamtically send the leads to your Cobra CRM account. The Marketing add-on allows you to automatically keep your DreamApply applicants synchronised with your marketing audiences in Cobra CRM. You can also use the services to send beautifully crafted bulk email campaigns and monitor campaign statistics.

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