Make sure you have created Entry points and UTM parameters.

In DreamApply you can use Entry point or UTM parameters to activate cookies and assing them to the leads. First of all you have to set the general settings for the cookies.

• Log in as an administrator with the permission “instance” (included with the Role “Superuser”).

• From the main menu, go to System > Settings.

  • Cookie settings - This controls how the cookie dialog is presented to the visitor, allowing you to choose a mode of operation that matches your privacy policy. In all cases, visitors will find a link to the privacy policy, can read a detailed information about the cookies being set and if required, clear them all in one click:

    • Implied consent - A small text is displayed on the “Confirm your citizenship” dialog for first-time visitor, ifnroming them of the fact that this site uses cookies. DreamApply is allowed to send all marketing cookies.

    • A polite bar - In this mode, firts time visitor will see a separate non-intrusive information bar informing them of the fact that this site uses cookies. The visitor can accept all cookies in one click or ustomise their choices - either all cookies or only strictly necessary cookies.

    • An assertive dialog - This is similar to previous choice, but instead of a non-intrusive bar, the visitor will be greeted with a large dialog that demands the attention and can not be dismissed without a choice.

  • Google consent mode: In case of choosing “A polite bar” or “An assertive dialog” you have to set the google consent mode.

    • Disable by default - Without visitor’s consent, Google analytics and tag manager will not be loaded

    • Denied by default - Unlikely the first option, in this case google tag manager will be loaded automatically but it won’t store any cookies without visitor’s confirmation.

    • Only analytics by default - This option is the most aggressive. It will load tags by default, but Google automatically will store analytics related cookies. For add cookies it will require the consent from the visitor.

      • Tick the box to redact ads data

      • Tick the box to to anonymize visitor’s IP address for Google Analytics

  • Provide the additional description about your marketing cookies

  • Add the privacy policy URL. This will be presented, for example, on the “cookie dialog” for first-time visitors.

• After enabling cookies settings, you have two options:

  • Create entry point - Read more here about entry points.

You can use the entry point link in your marketing banner. After clicking on the link, lead will be redirected to the final destination, through the DreamApply. DreamApply will assign them a cookies and if the lead creates an account in DreamApply, then relevant tracker will be added on the application card.

• Use UTM parameters - Read more here about UTM parameters.

You can create an UTM parameters to assign an cookies to the leads. If the lead creates account in DreamApply, then tracker will be assigned to the application. For example, you can create UTM parameter like this: apply.universityname.org/courses/search?UTM_source=Tracker1, in this case you are using UTM_source and if the lead creates account then Tracker1 will be assigned to the application.