• the Marketing addon enabled (please feel free to contact [email protected] if you would like more information on enabling this addon)

• the correct administrator permissions (“entry-points”)

• some idea of what data you are interested in collecting about visitors to your system

• Log in as an administrator with the permissions “entry-points” (included with the Role “Marketing administrator” in addition to “Superuser”).

• From the Main menu, go to Marketing > Entry points.

• Either choose an existing Entry point to edit, or Create a new Entry point:

Create a new Entry point:

• Click on the “Add a new entry point” button.

Edit an existing Entry point:

• Locate the Entry point to be edited.

• Click on the black wrench beside the Entry point to be edited.

Choose at least one option “How is the visitor identified?” section:

• If you choose the “Using Google Ads tracking” option, you will need to paste the provided URL to your Google Ads tracking template under the “Ad URL options”.

• If you choose the “Using a landing page” option:

  • Choose where you want the leads to be redirected to from the dropdown list:

    • Front page

    • Course search

    • Scholarships

    • Contact us

    • Some other URL (please specify below)

      • Enter the URL

      • (optional) Use the Dynamic redirect option by specifying the redirect query parameter.

      • (optional) Make sure the domain of the redirect query has been added to the comma separated list of whitelisted domains.

• If you choose the “Using a referrer domain” option, you will need to add a domain name from which a visitor origin can be matched.

Under the “What actions will be taken” section, choose more than one action:

• If you choose the “Add a tracker code to the applicant” option:

  • Specify one or more Trackers that should be added when the visitor is identified in any of the chosen options.

• If you choose the “Force the visitor to a specific region” option:

  • Specify the region the visitor will be assigned when they decide to register.

• If you choose the “Specify the institutions initially visible to the visitor:

  • If you choose “Only show the selected institutions:”

    • Specify which institution(s) will be initially shown to the applicant by ticking the box(es) beside the institution(s).

  • If you choose “Show all, except selected institutions:”

    • Specify which institution(s) will not be among the institutions that are initially shown to the applicant by ticking the box(es) beside the institution(s).

• Save changes